News

Actions

Kellogg's to replace Corn Pops box image seen as racist

Posted
and last updated

(RNN) - A blow-up on social media on Tuesday led Kellogg's to decide to change the artwork now appearing on the back of its Corn Pops cereal box.

On his Twitter account, writer Saladin Ahmed pointed out the image's possible racist undertones.

The scene depicts cartoon corn pops in a shopping mall. While all the consumers are yellow pops, the lone brown pop is a janitor. 

The Battle Creek, MI, company responded swiftly on Twitter.

Kellogg's spokesperson Kris Charles said in a statement to USA Today, "Kellogg Company has respect for all people, and our commitment to diversity and inclusion has long been a top priority. We take feedback very seriously, and it was never our intention to offend anyone. We apologize sincerely."

Charles said the new artwork would replace the current image during the process of distribution.

Copyright 2017 Raycom News Network. All rights reserved.