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Cheerios sends out 100 million free wildflower seeds to boost bee population

Posted 11:33 AM, Mar 15, 2017
and last updated 2:28 PM, Mar 21, 2017

(WWSB) -- Cheerios is hoping to boost global bee populations and they want to get you involved in the cause. 

The company is partnering with Veseys Seeds and pledging to send out 100 million wildflower seeds. 

Anyone interested in helping with the "Bring Back the Bees Campaign" can sign up on the Cheerios website to receive 100 free seeds. 

Recipients are asked to plant them in a bee-friendly area.

Bee populations have been declining in recent years. 

It's a growing concern, because bees crucial pollinators for food supplies worldwide.